Brewing up coverage for the Beer Industry
Entrepreneurs in the beer industry have precise needs, and agents who fail to recognize that fact may leave their clients open to business-destroying gaps. The solution is an independent agent like Stromsoe, who has a thorough understanding of the industry and can design a customized program for each member of the beer trade. “Customers benefit because the agency is dealing with the same industry the majority of the day, day in and day out,” he says. “So the agents are much more knowledgeable about the unique needs of the industry. We speak their language.”
That goes for everyone on Stromsoe’s team. Their focus is on understanding their customers’ industries and then focusing exclusively on their goals and what’s important to them. The agency philosophy and an important key to its success is the “The Three P’s”: People, Processes, and Promotion. Have excellent people serving people. Install world-class processes and systems to serve people. Promote the people you serve in every way possible.
Serving people starts by helping them understand safety, risk management and their insurance coverage, all designed to provide the best value for their hard-earned money. It’s about protecting your brew and bottom line. That’s actually another reason having a niche insurance agency can be beneficial. In a recent interview with a beer industry magazine, team leader Mike Stromsoe shared “When an agent truly grasps your business, he or she is able to better negotiate with the industry on your behalf. You receive better protection at the lowest cost.”
The biggest mistake people make when searching out and buying business insurance is placing their livelihood in the hands of somebody who doesn’t get their industry. It’s like going to a dermatologist for heart surgery; maybe the doctor can do it, but they probably shouldn’t.
It’s ALL about the beer, respect it and protect it.